How to Teach Reported Speech to Students

How to Teach Reported Speech to Students Teaching students reported or indirect speech can be complicated by the all the changes that are required when moving from direct speech into reported speech. First off, students should understand that reported speech is quite useful in conversational English as relating what someone has said using quote and unquote is awkward at best. A further aspect of reported speech is encouraging students to use other reporting verbs beyond say and tell. Introducing the Concept to Students Start with Tenses Start with simple examples in which changes are only made in tense. For example: Write on the Board: Direct Speech Tom said, I enjoy watching action movies.becomes Indirect Speech Tom said he enjoyed watching action movies. Direct Speech Anna told me, I went to the shopping mall.becomes Indirect Speech Anna told me she had gone to the shopping mall. Move on to Pronouns and Time Expressions Once students have understood the basic concept of stepping one step back into the past when reporting in the past, they can easily begin to make the minor changes in pronoun and time expression usage. For example: Write on the Board: Direct Speech The teacher said, Were working on the present continuous today.becomes Indirect Speech The teacher said we were working on the present continuous that day. Direct Speech Anna told me, My brother Tom has been to Paris twice this year.becomes Indirect Speech Anna told me her brother Tom had been to Paris twice that year. Practice Provide students with a chart of the principal changes in reported speech (i.e. will - would, present perfect - past perfect, etc.). Ask students to practice the reported speech by beginning with a reported speech worksheet  or by asking them to change sentences from direct to reported speech. Once students have become comfortable with direct to indirect speech transformations, practice reporting through the use of interviews as in this reported speech lesson plan.As students become familiar with the reported speech, introduce a wider range of reporting verbs to help students move post say and tell. Advanced Issues Once the basics have been understood, there are a few more advanced issues to discuss. Here is a quick outline of some of the more problematic aspects of the reported speech that students might find confusing. Reporting Tense: Says instead of Said - Sometimes, in the moment of speaking a speaker may use the present tense to report what has been said. In this case, there is no change in the tense. However, changes in pronouns apply. For example:Teacher: Were going to work on the reported speech. Please turn to page 121 in your book.Student 1: I cant understand. What are we supposed to do?Student 2: The teacher says we are going to work on the reported speech on page 121.Tom: I think this is a great idea!Peter: Andy, I didnt understand.Andy: Tom tells us he thinks its a good idea.Other Reporting Verbs: Advise / Instruct / Etc. Infinitive of Purpose - A number of reporting verbs use the infinitive of purpose to express the idea, rather than using a transition of the tense. For example:Teacher: Were going to work on the reported speech. Please turn to page 121 in your book.Student 1: I cant understand. What are we supposed to do?Student 2: The teacher instructed us to work on reported speech and turn to page 121.Teacher: I think you should hurry up and finish the activity.Student 1: I didnt understand.Student 2: The teacher advised us to hurry up and finish the activity.

Biography of Joel Roberts Poinsett

Biography of Joel Roberts Poinsett Joel Roberts Poinsett was a scholar and traveler whose skills as a diplomat were relied upon by five consecutive American presidents in the early 1800s. Today we remember him not because he was taken so seriously by presidents from James Madison to Martin Van Buren, or because he served as a congressman, an ambassador, and in the cabinet as secretary of war. We also overlook that he helped keep his birthplace, South Carolina, from leaving the Union 30 years before the Civil War, during the heated politics of the Nullification Crisis. Poinsett is mainly remembered today because he was a devoted gardener, and when he saw a plant in Mexico that turned red before Christmas, he naturally brought samples back to raise in his greenhouse in Charleston. That plant was later named for him, and, of course, the poinsettia has become a standard  Christmas decoration. An article about plant names in the New York Times in 1938 stated that Poinsett probably would be disgusted with the fame that has come to him. That may overstate the case. The plant was named for him during his lifetime  and presumably, Poinsett did not object. Following his death on December 12,  1851, newspapers published tributes that did not mention the plant for which hes now remembered. The New York Times, on December 23, 1851, began  his obituary by calling Poinsett a politician, statesman, and diplomatist, and later referred to him as a substantial intellectual power. It wasnt until decades later that the poinsettia was widely cultivated and began to achieve enormous popularity at Christmas. And it was in the early 20th century that millions began unknowingly  referring to Poinsett while remaining unaware of his diplomatic adventures 100 years earlier. Poinsetts Early Diplomacy Joel Roberts Poinsett was born in Charleston, South Carolina, on March 2, 1779. His father was a prominent physician and as a boy, Poinsett was educated by his father and private tutors. In his teens, he was sent to an academy in Connecticut administered by Timothy Dwight, a noted educator. In 1796 he began studies abroad, attending, in succession, a college in England, a medical school in Scotland, and a military academy in England.   Poinsett intended to pursue a military career but his father encouraged him to return to America and study law. After engaging in legal studies in America, he returned to Europe in 1801 and spent most of the next seven years traveling through Europe and Asia. When tensions between Britain and the United States heightened in 1808, and it seemed war could break out, he returned home. Though apparently still intent on joining the military, he instead was brought into government service as a diplomat. In 1810 the Madison administration dispatched him as a special envoy to South America. In 1812 he posed as a British merchant to collect intelligence on events in Chile, where a revolution sought independence from Spain. The situation in Chile became volatile and Poinsetts position became precarious. He departed Chile for Argentina, where he stayed until returning to his home in Charleston in the spring of 1815.   Ambassador to Mexico Poinsett became interested in politics in South Carolina and was elected to statewide office in 1816. In 1817 President James Monroe called upon Poinsett to return to South America as a special envoy, but he declined.   In 1821 he was elected to the U.S. House of Representatives. He served in Congress for four years. His time on Capitol Hill was interrupted, from August 1822 to January 1823, when he visited Mexico on a special diplomatic mission for President Monroe. In 1824 he published a book about his journey, Notes on Mexico, which is full of gracefully written details about Mexican culture, scenery, and  plants. In 1825 John Quincy Adams, a scholar and diplomat himself, became president. No doubt impressed by Poinsetts knowledge of the country, Adams appointed him as the U.S. ambassador to Mexico. Poinsett served four years in Mexico and his time there was often fairly troubled. The political situation in the country was unsettled, and Poinsett was often accused, fairly or not, of intrigue. At one point he was labeled as a scourge to Mexico for his presumed meddling in local politics. Poinsett and Nullification He returned to America in 1830, and President Andrew Jackson, whom Poinsett had befriended years earlier, gave him what amounted to a diplomatic mission on American soil. Returning to Charleston, Poinsett became the president of the Unionist Party in South Carolina, a faction determined to keep the state from seceding from the Union during the Nullification Crisis. Poinsetts political and diplomatic skills helped to calm the crisis, and after three years he essentially retired to a farm outside Charleston. He devoted himself to writing, reading in his extensive library, and cultivating plants. In 1837 Martin Van Buren was elected president and convinced Poinsett to come out of retirement to return to Washington as his secretary of war. Poinsett administered the War Department for four years before again returning to South Carolina to devote himself to his scholarly pursuits. Lasting Fame According to most accounts, plants were successfully propagated in Poinsetts greenhouse, from cuttings taken from the plants he brought back from Mexico in 1825, during his first year as an ambassador. The newly grown plants were given as gifts, and one of Poinsetts friends arranged for some to be exhibited at an exhibition of plants in Philadelphia in 1829. The plant was popular at the show, and Robert Buist, the proprietor of a nursery business in Philadelphia, named it for Poinsett. Over the following decades, the poinsettia became prized by plant collectors. It was found to be tricky to cultivate. But it caught on, and in the 1880s mentions of poinsettia appeared in newspaper articles about holiday celebrations at the White House.   Home gardeners began to have success growing it in greenhouses 1800s. A Pennsylvania newspaper, the Laport Republican News Item, mentioned its popularity in an article published on December 22, 1898: ... there is one flower which is identified with Christmas. This is the so-called Mexican Christmas flower, or poinsettia. It is a small red flower, with long highly decorative red leaves, which blooms in Mexico about this time of year and is grown here in greenhouses especially for use at Christmas time. In the first decade of the 20th century, numerous newspaper articles mentioned the popularity of the poinsettia as a holiday decoration. By that time the poinsettia had become established as a garden plant in southern California. And nurseries devoted to growing poinsettia for the holiday market began to flourish. Joel Roberts Poinsett could never have imagined what he was starting. The poinsettia has become the largest selling potted plant in America and growing them has become a multi-million dollar industry. December 12, the anniversary of Poinsetts death, is National Poinsettia Day. And its impossible to imagine a Christmas season without seeing poinsettias.

Research report assisting a client in a career choice Essay

Research report assisting a client in a career choice - Essay Example Even though the job market is promising for both accountants and real estate agents the ability, taste and preference of the candidates are the factors that determine the job that should be provided to them. Only then right persons can be placed on right job. In this report at first the various factors that are to be considered before selecting the job are studied in detail on the countries perspective. After that an analysis of the interview conducted with the you is done to help us determine which job suits you the most. Human Resource Management or HRM is playing a prominent role in the modern economy for taking an appropriate organizational or personal decision in a most significant manner. As far as an organization is taken in to consideration, human resources or the people belonging to an entity are the most valued asset. Personal management is quiet important, because the selection of right person for the right job is necessary to accomplish the goals and perform the work in a better manner. In this particular report, it is necessary to take a most appropriate decision about the career selection in the present scenario. At present, due to the modernization and change in values and living style, the standard of living of the society or people got changed a lot. As a result of which, the level of education also got improved. As far as an individual is taken in to consideration, employment is one of the key concepts in the present scenario. Identification of proper career choice is a key concept during the life time of humans. For the selection of a best suited career, requires a combination of knowledge, skill, experience, interests, and resources. Proper and effective utilization of theoretical knowledge and skills in to practical life is essential in this regard. In case of humans, it is important to set personal goals, which will accomplish during the life time through the proper career selection. While making recommendations about the better career selection, it is necessary to taken in to consideration certain areas like nature of the work, salary, working conditions, qualification, experience and Personality. All these factors can be studied in detail on the country's perspective at first. Nature of work: Nature of the work is the core factor that is to be considered at first. Nature of the work refers to the activity or work the employee should do when he is placed on a job. This is what an employee considers at first. While considering the post of accountant it can be seen that the accountant is left with the job of maintaining the day book and preparing the final accounts. But nowadays the scope of the job has been extended towards analyzing the financial data too. Real estate agents are those who act as middle man between the customer and real estate broker. The nature of job of a real estate agent is to find persons who are in need of apartments or any other property and to make them purchase the apartments or properties from the real estate broker whom he is contracted with. In simple words his duty would be to boost up the sales of real estate broker. "Real estate agent in America helps seller by marketing their properties and selling it for the highest possible price and on the other hand helps buyer in finding a real estate according to their needs and helps them in purchasing a property for the lowest possible price" (US Real

Development of Cloud Computing Technology Thesis

Development of Cloud Computing Technology - Thesis Example As compared to a private cloud, the community cloud is shared among many organizations having identical business requirements. Moreover, the required infrastructure is shared among all the organization that is connected to the cloud saving the cost and demonstrates one of the advantages of cloud computing (Cloud deployment models). Public computing is a traditional approach where the resources are accessible on the Internet. Third party providers, known as the cloud vendors, organize the hosting for these resources on the Internet. The services and resources on this cloud are accessible to the public and groups of various industries (Cloud deployment models). A hybrid cloud comprises of a mixture of all types of clouds i.e. public, private and community. Most organizations deploy this type of cloud as it provides a range of options in the context of accessibility. By incorporating hybrid clouds, issues such as PCI compliance can be eliminated (Cloud deployment models). Cloud computing consists of applications that are represented as a service on the web and the provision of hardware / software services provided by companies operating data centers. Likewise, the services provided over the Internet are referred as (Software as a Service) ‘SaaS’. There are few sellers who use the term (Infrastructure as a service) ‘IaaS’ and (Platform as a service) ‘PaaS’ in order to demonstrate their products and services. However, these terms are avoided and not accepted globally, due to variation (ARMBRUST, FOX et al. 2010). The Commerce Department’s National Institute of Standards and Technology (NIST) have illustrated some helpful definitions that focus on three concepts (Ryan & Loeffler, 2010): The core components of a cloud are consists of the data center hardware and software. When these resources are made available to the public, they are referred as public clouds and the service provided by the cloud is called as utility computing.

Greek Mythology Essay Example for Free

Greek Mythology Essay Do you know any historical background on the word giant? Greek and Roman mythology is present all around us. Many new and interesting words were created from the Greeks. There are many types of myths that we hear about including; gods, goddesses, mythical heroes, other heroes, monsters, and villains. When looking up these myths, research will show that many of the words we say today come from these gods and goddesses. An example of this is the words gigantic and gigantism comes from giant. The word giant has a long, unique, and mysterious background. According to dictionary. com, â€Å"Giant is very large; abnormally great development in size. †(dictionary. com) Prior to my search, I predicted that a giant was a very large man that lived in the forest and had no connection with either gigantic nor gigantism. I inferred this because of movies and books. When I saw the word gigantic I remember hearing it and I thought it meant a large person, but I had no idea it was related to Greek or Roman mythology. Gigantism puzzled me because I’ve never heard it before. As I came across the definition of gigantic, I found out that it meant very large which connects to giant and gigantism. (dictionary. com) upon conducting research, I learned more about the root word giant, coming across information about its etymology and actual story behind it. Perrizo 2 Giant’s roots go all the way back before gods or even humans existed. The etymology relates back to Greek mythology the giants were the children of Uranus and Gaea. They were involved in a conflict with the Olympian gods called the Gigantomachy, which was eventually settled when the hero Heracles decided to help the Olympians. The Greeks believed some giants lay buried from that time under the earth and that they resulted in earthquakes and volcanic eruptions. Many stories have been written about giants in lots of cultures. In Norse mythology, the giants are the origin of most of various monsters, and in the eventual battle of Ragnarok the giants will storm Asgard and defeat them in war. The gods themselves were related to the giants by many marriages, and there are giants such as ? gir, Loki, Mimir and Ska? i, who have little difference in status to them. In Bulgarian mythology, giants called ispolini inhabited the Earth before modern humans. They lived in the mountains, fed on raw meat and often fought against dragons. Ispolini were afraid of blackberries which posed a danger of tripping and dying, so they offered sacrifices to that plant. Giants stand for the Basque people not willing to convert to Christianity who decides to stick to the old life style and customs in the forest. Sometimes they hold the secret of ancient techniques and wisdom unknown to the Christians, like in the legend of San Martin Txiki, while their most outstanding feature is their strength. It follows that in many legends all over the Basque territory the giants are held accountable for the creation of many stone formations, hills and old structures, with similar explanations provided in different spots. There are many similarities and differences in the words giant, gigantic, and gigantism. Gigantic is big: very large, tall, or bulky. Giant is a very tall imaginary creature: in fairy tales and legends, an imaginary being who resembles a human but is much taller, larger, and stronger. Perrizo 3 Gigantism is the quality of being giant: the quality or condition of being much taller, larger, or stronger than is usual. These three definitions are similar to each other because all of them have to do with being large. Today these words are all used to describe how tall, strong, or big someone is. All of these words also share the same Greek, Roman, and other origins. These he creatures. This particular word has a very long and precise background, whereas gigantic and gigantism have a short and not informational background. Not only is the word giant relevant in today’s world, famous playwright William Shakespeare alludes to the word in one of his plays. In Shakespeare’s play much ado about nothing, Claudio uses the word giant in act 1 scene 3. â€Å"He is then a giant to an ape; but then is an ape a doctor to such a man. †(line 2276) Shakespeare uses the monsters name as an illusion to illustrate the comparison between a giant, an ape, and man. Perhaps Shakespeare wanted to show the difference between stupid and so-called smart. Giant is being used to illustrate that a giant and an ape are two unintelligent creatures. Aside from Shakespeare’s use of the word, giant is used in the following quote from measure for measure. â€Å"O, I do fear thee, Claudio; and I quake, lest thou a fevorous life shouldest entertain, and six or seven winters more respect than a perpetual honor. Darest thou die? The sense of death is most apprehension; and the poor beetle that we tread upon, in corpual sufferance finds a pang as great as when a giant dies. (isabell). The word giant is used in reference to emphasize the greatness of a giant dieing with Claudio dying. perrizo 4 Whether giant is used in Shakespeare or other forms of literature, the words etymology seems to be prevalent in today’s world. The word Is regularly used today, ranging from a gas company, to a disability center. The general meaning of giant hasn’t changed over time, but only people who are educated about the word know its true mythical meaning. For example gigantism organization is an organization for the tallest people in the world. I did not find a relevant industry on website on giant or gigantic. When writing this paper, I learned a plethora of information about the word giant, and its ethnic background. Not only did I learn about this interesting monster, I gained experience on learning how to evaluate reliable sources and search the web cautiously. This essay taught me that the majority of the words we use today have an origins that dates back to Roman and Greek times. Giant originated the words gigantic and gigantism, and I found a great deal of information that connected giant to both of the other words. Furthermore, locating the information necessary to complete the project was easy and fast, but then I began to write my report, I had to think about where to start and how to organize the information I had into a cohesive essay. Finally,, I learned that people can misconstrue the meanings of words easily if they do not understand or use the words correctly. All people need to develop their communication skills and look up unfamiliar words or inquire about the origin of words so they learn about the amazing history of our amazing language.

Hemingways The Sun Also Rises Essay -- Hemingway Sun Also Rises Essay

Hemingway's The Sun Also Rises The title and narrative focus of Ernest Hemingway’s The Sun Also Rises are rooted in a passage from the Ecclesiastes. In referencing this book of the Hebrew Bible, Hemingway resorts to aged scripture to unearth steadfast truths. His novel uses old-world beliefs to provide a solution for modern day issues, asserting the undeniable value of tradition. The applicability of the Ecclesiastes passage to Hemingway’s portrait of hopelessness in the post-Great War generation demonstrates that a reconnection with the natural world will reverse the unnatural consequences of a meaningless war and permit the reestablishment of hope within the following generation. The historicity and context of Hemingway’s opening reference to the Ecclesiastes demonstrates that an attachment to the natural world enables renewal. By reusing an ancient text to precede an interpretation of changes in 20th century expatriates, Hemingway illustrates the everlasting pertinence of its context. This effect establishes that textual traditions endure throughout time. To substantiate this inference, the context of Hemingway’s reference employs the likeminded rational that the overriding nature of the earth is everlasting simultaneous to alterations in generations of its inhabitants. To emphasize the enduring quality of the earth, the Ecclesiastes excerpt illustrates the interminably cyclical route traveled by the sun, wind, and rivers. In contrast to the linear quality of the Ecclesiastical observation that, â€Å"one generation passeth away, and another generation cometh† (p. 7), the earth retains its cycle, unaffected by the mortality of pas sing generations. By referencing a relationship between man and the earth that is define... ...xample of a reduced product of the war. His castration inhibits natural progression and, consequently, his attachment with nature. In Hemingway’s conclusion, Jake pursues the desire to reconnect with Brett, yet the effects of the war inhibit a return to tradition. Brett’s statement â€Å"we could have had such a damned good time together† (p. 251) illustrates the undeniable strain of Jake’s castration that prevents the realization of natural emotions. Nevertheless, the Ecclesiastes preference projects hope with, â€Å"all the rivers run into the sea; yet the sea is not full† (p. 7). This generation, harmed by the unnatural and purposeless war, has great obstacles in reconnecting with the natural world. Yet, subsequent generations will continue traditions begun before this unnatural intrusion. Works Cited: Hemingway, Ernest. The Sun Also Rises. New York: Scribner, 1926.

Reaction to Wendell Berry’s Out of Your Car, Off Your Horse Essay

While Wendell Berry’s essay is certainly thought-provoking, it was to a certain degree frustrating to read for me because I perceived it as a perfect example of good environmentalist intentions and a legitimate desire of finding alternatives to our unsustainable system which ultimately lead to an oversimplified and irrational utopian vision to be realized by pursuing just one path which shows esoteric traits. Berry’s idol is localism.  Surely, local economic structures are vital to environmentalist efforts if they actually help to reduce for example the Carbon footprint because fuel for transportation is saved. On the other hand, if consequently carried out, this strategy will backfire. Local farming will be more diverse but it certainly won’t be more productive. In a free, global market, farmers, if they have access to the necessary knowledge and equipment, will grow the food that is best suited to their soil and climate, thereby maximizing productivity and getting out more food on less space for less energy. This effect can and often does weigh heavier than short transportation, especially if this transportation is also carried out only on a small scale, leading to many small trucks delivering small amounts of food to countless small organic shops which do a good job on selling an ecologically peaceful mind but very poorly on actually saving the environment. Large scales might not fit to our romantic social ideals but more often than not, they are ecologically efficient More importantly, the question â€Å"What will this do to our community† is not the only important one. If this were true, then some people in Northern Siberia should probably start burning their fossil fuels like crazy. After all, they are often available in their neighborhood and global warming would certainly benefit their agricultural returns while their colleagues a few hundred miles South will suffer from extreme dearth. No, mutual dependency and its consequence, thinking globally, are a huge step forward, if it is flanked by serious consideration of local concerns.

Clean Edge Essay

Non-disposable razors recorded average growth of about 5% in retail sales during the period 2007 to 2010 whereas refill cartridge and disposable razors recorded growth of approximately 2% and 3% respectively for the same period. Innovations and new product introductions are the prime factors for the growth. Non-disposable razors and refill cartridge market is broadly classified into three segments namely value, moderate and super premium based on price and quality. Paramount’s consumer research identified distinct segmentation in terms of product benefits and consumer behavior. % of non- disposable razor users are segmented as Involved Razor users, social/emotional shavers; 28% as Involved Razor users, aesthetic shavers and 33% as Uninvolved Razor users, maintenance shavers. Studies from 2009 showed that the retail sales of non- disposable razors and refill cartridge came from 25% volume of super-premium, 43% of moderate and 32% of value segments. In the last decade, the indus try has experienced significant growth in the super premium segment. Product innovation and new technology is leading this sector for a number of new entrants. In 2008-09 the rate of new product innovation leads to 22 new SKUs to be introduced. SWOT Analysis Strengths Paramount Health and Beauty Company’s biggest strength is that it is a well- established brand with deep pockets and a very good association with consumers. The product- Clean Edge Razor, that they nave released, is also technologically in the current market. Weaknesses best The company does not have a slice in the 37. 2% of the pie that corresponds to the super premium segment which has immense potential. Also there is a risk of launching the product in the wrong segment or positioning it wrongly. A wrong move could result in cannibalization of Paramount Pro, another product in their portfolio. Opportunities There is very good growth in the super premium segment especially in men’s grooming. The market is also highly profitable so vendors are ready to stock the products. Also, the maintenance users are a market not ventured by any company till date. Hence the opportunities are immense. Threats A good number of competitors are trying to become the leader in this segment which is expected to grow in the future. The competitors could also catch up with the latest echnology and release a technologically more advanced product. Availability of alternatives like disposable and electric razors make a high threat of substitutes. Because of large number of products available and constant innovation in the sector it is very easy for the consumers to switch the companies. Hence, consumers have a high bargaining power. Entry barriers are low in the industry since no major R;D costs are involved and there are no major regulations. The bargaining power of the suppliers is low. Hence, overall the premium segment of nondisposable razors is an attractive industry to enter into. Positioning Strategy: The first strategy that we suggest is Niche Positioning, targeting the premium segment: As of now, the products released by Paramount in the non-disposable razer segment, Paramount Pro and Paramount Avail are positioned in the moderate segment and as a value -offering respectively. After three years of development, Paramount Health and Beauty Company has come up with a new technologically advanced vibrating razor called Clean Edge. Keeping in mind the superior technology used and the fact that Paramount has not launched a product targeting the premium egment, Paramount could adopt Niche Positioning while launching Clean Edge. However, there are certain disadvantages and advantages: Advantages: Positioning Paramount’s Clean Edge as a niche will accentuate the company’s product portfolio significantly. From the exhibits it is visible that it will result in high and consistent profit margins for the company and the risk involved will be less. Apart from that, the financial requirement of launching the product in the premium segment is only 15 million dollars as against 42 million dollars for the mainstream targeting. Disadvantages: As the trends suggests, understanding the fact that the premium segment has not been targeted significantly, almost all of Paramount’s competitors have launched products for this segment. Also, for the past 5 years, the company’s current products Pro and Avail have not introduced any new innovations as a result of which its customers are moving on to other competitors. The product pro is in the mature face and might need phasing out eventually. The second strategy that can be followed is Mainstream Positioning. The advantages and disadvantages of the same are as follows: Consumers are becoming more and more sophisticated day by day and expect more advanced technology. Paramount’s bread and butter product, Pro was in the mature phase of the product lifecycle so there is a possibility of decline. Positioning Clean Edge as mainstream product will help prevent loyal Paramount customers from being wooed away to more innovative brands. Main stream razor unit volumes are expected to capture over three times the volumes of the niche market in the first year. Clean Edge has the potential for true market domination and would quickly gain ass appeal. Disadvantages: – Paramount already had product in mainstream positioning -Paramount Pro so launching it as mainstream positioning will dilute the brand power and will lead to cannibalization. More marketing support will be needed to reach the target masses. The company would require an extensive advertising campaign, considerable consumer promotions would be needed and thus the expenses associated with them will be huge. To reach full sales potential with this positioning, $42 million marketing budget would be needed for year one. Total sales of Paramount for Avail and Pro for first year (2009) and second year (2010) are calculated using the market size (retail sales) and corresponding market share, both real (2009)and estimated (2010), of Paramount. The cost of Cannibalization is calculated using total sales and percentage of cannibalization given. Analyzing the result, it is evident that launching the product is a profitable venture; however, the cost of cannibalization may change equations. The cost of cannibalization is lower for the niche market as compared to mainstream market. Although, cannibalization djustments give us losses for the first year in the case of both mainstream and niche, the profit obtained in the second year for mainstream is larger than niche market. Branding Strategy The branding should be done in such a way that it emphasizes Clean Edge Razor as a unique and breakthrough product with the usage of latest technology. However, given the tight advertising budget, it should use the well-established name of Paramount rather than build a brand based on the Clean Edge. This should help potential buyers connect with the product quickly and test it. This should ensure maximum sales. Recommendations & Conclusion The recommendation is to introduce the Clean Edge into the marketplace as a niche product since data shows that consumers in the premium segment are willing to switch between the companies. Using advertising and promotion of the new product we can gain market share from competitors. Exhibit 8directly suppo rts this recommendation and snows that even though unit sales are less than main stream sales, the operating profit and the operating profits as % of sales is higher. In both year one and year two, this niche arket is profitable and growing. It is here that Paramount should focus its efforts on product introduction and positioning for the Clean Edge Razor. Once it has launched itself in the niche segment, Randall should then launch it, maybe after 2 to 3 years, in the mainstream category. As the data shows, both niche and mainstream strategy will help Paramount to raise its market share in super- premium non disposable razor segment. But the niche strategy will enables Clean Edge Razor to contribute profit and at the same time, limit the effect of cannibalizing Paramount’s existing products.

homeless problem essays

homeless problem essays Many homeless people have mental illnesses and it is not easy for them to restart their lives and get a job. Many of them also have drug or alcohol problems, which makes it very difficult to get a long term job making enough income to support themselves. Homeless people need help getting off the streets but are unable to do it by themselves. People should not just give the homeless the cold shoulder and keep on walking like nothing is wrong. In order for the homeless problem to stop, we the people must make it end by helping the less fortunate get to shelters or to some other source of help. Fifty percent of the homeless in America today struggle with mental diseases (Kraljic pg11). These diseases make it hard to associate normally with people. The three most common diseases they suffer from are schizophrenia, bipolar condition, and major depression (Mental 1). Schizophrenia, a disease of the brain, is one of the most disabling and emotionally devastating illnesses known to man. Schizophrenia is characterized by major disruption in thinking abilities and emotions which affects the most basic human needs: language, thought, perception, affect, and sense of self. The most common symptoms are hallucinations and/or delusions. This causes a person to act differently and have suspicion and fear of human contact (Mental 1). Bipolar disorder, also known as manic depressive illness, is a common illness shown by episodes of mania and major depression. A person's mood can change from excessive highs (mania) to major hopelessness (depression), usually with periods of norma l mood in between. This condition really makes it hard to associate normally with people. Clinical depression is an illness characterized by a bunch of feelings, thoughts, and behaviors that are very different from a person's normal feelings and actions (Mental pg1). During a major depression, a person becomes surrounded by feelings of sadness, e...

Third Ventricle Function and Anatomy

Third Ventricle Function and Anatomy The third ventricle is a narrow cavity located between the two hemispheres of the diencephalon of the forebrain. The third ventricle is part of a network of linked cavities (cerebral ventricles) in the brain that extend to form the central canal of the spinal cord. The cerebral ventricles consist of the lateral ventricles, third ventricle, and fourth ventricle. Key Takeaways The third ventricle is one of four brain ventricles. It is a cavity filled with cerebrospinal fluid located between the two hemispheres of the diencephalon of the forebrain.The third ventricle helps to protect the brain from trauma and injury.The third ventricle is also involved in the transport of both nutrients and waste from the bodys central nervous system.It is also involved in the circulation of the cerebrospinal fluid. The ventricles contain cerebrospinal fluid, which is produced by specialized epithelium located within the ventricles called the choroid plexus. The third ventricle is connected to the fourth ventricle via the cerebral aqueduct, which extends through the midbrain. Third Ventricle Function The third ventricle is involved in several functions of the body including: Protection of the Brain From TraumaPathway for the Circulation of Cerebrospinal FluidTransportation of  Nutrients to and Waste from the Central Nervous System Third Ventricle Location Directionally, the third ventricle is situated in the middle of the cerebral hemispheres, between the right and left lateral ventricles. The third ventricle is inferior to the fornix and corpus callosum. Third Ventricle Structure The third ventricle is surrounded by a number of structures of the diencephalon. The diencephalon is a division of the forebrain that relays sensory information between brain regions and controls many autonomic functions. It links endocrine system, nervous system, and limbic system structures. The third ventricle  can be described as having six components: a roof, a floor, and four walls. The roof of the third ventricle is formed by a part of the  choroid plexus known as the tela chorioidea. The tela chorioidea is a dense network of capillaries that is surrounded by ependymal cells. These cells produce cerebrospinal fluid. The floor of the third ventricle is formed by a number of structures including the hypothalamus, subthalamus,  mammilary bodies,  infundibulum (pituitary stalk), and the tectum of the midbrain. The lateral walls of the third ventricle are formed by the walls of the left and right thalamus. The anterior wall is formed by the anterior commissure (white matter nerve fibers), lamina terminalis, and optic chiasma. The posterior wall is formed by the pineal gland and habenular commissures. Attached to the external walls of the third ventricle are  interthalamic adhesions (bands of gray matter) that cross the third ventricle cavity and connect the two thalami. The third ventricle is connected to the lateral ventricles by channels called interventricular foramina or foramina of Monro. These channels allow cerebrospinal fluid to flow from the lateral ventricles to the third ventricle. The cerebral aqueduct connects the third ventricle to the fourth ventricle. The third ventricle also has small indentations known as recesses. Recesses of the third ventricle include the preoptic recess (near the optic chiasma), infundibular recess (funnel shaped recess that extends downward into the pituitary stalk), mammillary recess (formed by protrusions of the mammilary bodies into the third ventricle), and pineal recess (extends into the pineal gland). Third Ventricle Abnormalities CT scan of a brain of a patient with intracerebral hemorrhage from stroke with bleeding into the third ventricle. Sopone Nawoot/iStock/Getty Images Plus Third ventricle issues and abnormalities can occur in a variety of conditions like stroke, meningitis and hydrocephalus. A relatively common cause of an abnormality of the third ventricle occurs with congenital hydrocephalus (abnormal contour with a dilated third ventricle). Ventricular System of the Brain The ventricular system consists of two lateral ventricles, the third ventricle, and the fourth ventricle. More Information For additional information on the third ventricle, see: The Third Ventricle Anatomy of the Brain The brain is the bodys control center. It receives, interprets, and directs sensory information in the body. Find out more about the brains anatomy. Divisions of the Brain Forebrain - encompasses the cerebral cortex and brain lobes.Midbrain - connects the forebrain to the hindbrain.Hindbrain - regulates autonomic functions and coordinates movement. Sources Glastonbury, Christine M., et al. â€Å"Masses and Malformations of the Third Ventricle: Normal Anatomic Relationships and Differential Diagnoses.† RadioGraphics, pubs.rsna.org/doi/full/10.1148/rg.317115083.

China economic model Assignment Example | Topics and Well Written Essays - 750 words

China economic model - Assignment Example The short supply of skilled laborers in China is part of the problem. The Chinese culture has never respected the value of intellectual properly probably because they are the merchants of pirated merchandise in the world. Due to this business culture the local inventors know that if they file for a patent, nobody will respect it and the product will get imitated. The government does not prosecute violators of intellectual property crimes even though there are some laws that are suppose to protect inventors and innovation in the business industry. China has forgotten than in the long term patents are what enable firms to gain incredible amounts of wealth. The American pharmaceutical industry in the great example of the value intellectual property can bring to firm. Raising money for smaller firms is difficult anywhere in the world. In China the task become much greater. The underlying behind this is the fact that the state is owner of the banks due to the communist Chinese regime. Since the state owns the banks the state tend to lend money only to state-owned companies that are large and can create a greater amount of jobs opportunities for the people. Small companies have to resort to the underground economy to receive financing. The three primary sources that lend money to these firms are: pawn shops, â€Å"credit guarantee firms†, and small industrial companies (Doungguan, 2009). These are informal creditors which operate under different type rules than the normal banking industry. They charge high interest and expect their money back in the short to medium term. The small business must produce fast, otherwise bankruptcy is inevitable because they face high short term liabilities. China has been hit harder than other civilized western countries by the global financial crisis. Some cities have lost between 33% to 50% of their overall employment because due to