Singapores Banking and Financial Services Sector

Singapores Banking and Financial Services Sector Introduction Banking and financial services sector as the part of financial system, it includes banking services, securities services, insurances services and other services. With the corresponding the agency includes the bank, securities Company, insurance company and other finance related company. Thanks to location, policy and other factors help, Singapore banking and financial services sector development rapidly. Singapore not only famous with the banking services and other financial services, but also famous with the foreign exchange and stock exchange the â€Å" Singapore Exchange†(SGX), is the 3th largest stock market in the Asia area. Attracted a lot of companies listed here, especially is the Asia area. Singapore successful with the banking and financial is no coincidence, the famous newspaper THE ECNONMIST says: WHEN it started life as an independent, separate country in 1965, Singapores prospects did not look good. Tiny and underdeveloped, it had no natural resources and a population of relatively recent immigrants with little shared history. Why did Singapore become an economic success? First, its strategic location and natural harbor helped. It is at the mouth of the Malacca Strait, through which perhaps 40% of world maritime trade passes. Second, under Mr Lee, Singapore welcomed foreign trade and investment. Third, the government was kept small, efficient and honest—qualities absent in most of Singapores neighbors. (ECNONMIST, 2015). This article wills analysis banking and financial services sector contribution on Singapore economy and challenge. With the corresponding strategic planning to keep the contribution and facing the challenge. Contribution Foreign direct investment (FDI) means that is an investment in a business by an investor from another country for which the foreign investor has control over the company purchased. (Shawn Grimsley, 2012). With economic globalization the company are need to expansion the market in the oversea and the other country also take some actions to attract the foreign company. With the booming of banking and financial market Singapore has successful attract lots of foreign direct investment. Sometime if the country can attract lots of foreign direct investment in some sector mean that this country in this sector has many perfect configuration. First is the perfect law to protect this sector profit, secondly is that has mature market, and finally is this sector in this country has preferential policy. Singapore attract lots of famous company to come here investment, for example Citibankà ¯Ã‚ ¼Ã…’Standard Chartered Bankà ¯Ã‚ ¼Ã…’ HSBC, and etc. Singapore ranked third, up two notches from l ast year, making it the highest-ranked country in Asia.Singapore was also rated the best among all countries in terms of the efficiency of its goods and labour markets and second for its financial market sophistication. (Sameera Anand, 2009). In interaction, Singapore banking and financial services sector attract many foreign companies and it makes Singapore economy better and better t as an Asia-pacific financial Centre. Provide a lot of employment opportunities. Since Singapore developed this sector, many jobs has been creating. A report shows that when Singapore just out of Malaysia the unemployment rate in this country was reach up to 12%. After development the banking and financial services sector, the unemployed rate decline year by year. This sector derivate banking employees, Securities industry professionals, Employees Insurance and so on. And it achieved remarkable results just like a newspaper say: Singapore had a population of 5.165 million in 2010. 2.795 million of the populations are part of the labour force. In the same year, Singapore had an unemployment rate of 2.2 percent. Singapores unemployment rate is one of the lowest in the world.(ECNONMYWATCH, 2010). Nowadays more and more local students and international students graduate in Singapore. And the baking and financial services sector provides a lot of jobs for them. Challenge Singapore facing the competition from other regions. Singapore has development banking and financial services sector many years, so Singapore has more experiences and more perfect law than the other countries. But with the other countries focus on this sector, more and more countries are narrow the distance with the Singapore. For example Asian financial center in Hong Kong has been long days, Sydney is in the field of trade business and electronic form their own unique niche, relying on the rapid growth of Chinese economy, and Shanghai its financial center is gradually recognized. A report shows that: According to Financial Development 2009 by the World Economic Forum (WEF), Hong Kong ranks 5th worldwide in terms of financial sector development. Along with Tokyo and Singapore, it stands as one of the premier financial centers in Asia. (Dan Steinbock, 2010). With the rise of these areas, Singapore will face the great challenge. Another challenge is Singapore market is too small, which very dependency of global economy. Singapore is a small country that their local market is very limited. In order to development Singapore have to expansion the oversea market. But when some exceptional circumstances Singapore financial sector will shocks, For example the 1997 Asia financial crisis and the 2008 America financial crisis was effect Singapore this sector. So this is the Singapore should face the challenge with their banking and financial service sector. Last but not least, Foreign exchange and capital market activities and other traditional financial services sector in the number and position showed a downward trend. Foreign exchange and financial services sector is very important for Singapore, is the one the most important part in Singapore economy. If it downward trend, it mean in the future Singapore will lose the competitive in this sector. And this is cannot no be ignore challenge for Singapore banking and financial services sector. Strategic planning Banking and financial services sector also need many different skill in this sector. At the same time also need some Professional knowledge to work in this sector. So the training and education is the best way to achieve this target. And Singapore also cooperation with many company to training and education their students. Citi bank is a example: Singapore – Citi Singapore and Singapore Management University (SMU) have jointly launched the first structured financial literacy program for young adults. The program seeks to equip young adults between the ages of 17 and 30 with essential personal financial knowledge and skills to give them a firm foundation in managing their money and a financial head-start early in their working lives. (Author, 2012). And to training and education the students that can make the Singapore financial sector Continuity and innovation. Establishment Orientation is Singapore in development banking and financial sector should. To become a regional financial center, because Financial Services is Singapores financial sector to maintain good competitiveness and an important source of competitive advantage, in order to encourage local personal financial center to remain competitive, government must keep on politically strong, economically stable and industrial management plan. Create a more attractive business environment. The government should take more communication and Strengthen cooperation with the company. Further strengthen Singapores tax environment and Provide better employment environment for the financial services sector. Last but no least is Enhance Singapores financial sector in the international share. 5. Conclusion (1) Monetary Authority of Singapore (MAS) is Singapores central bank, founded in 1971, executed by government departments and professional management, which combines the functions of the Bank to Finance, and many other financial functions, including the development of financial and monetary policy to ensure stable economic growth, sustainable development financial services industries. MAS also support to education and training. SKBI is MAS cooperation with the SUM co-founder to help the students get better education in financial, which to training financial talents. And the MAS also keep communication with many company get the advise to them. Sometime MAS set the rules and regulation bank Provide a good environment for the operation of the banking and financial services sector. And do that to support the banking and financial services sector development in Singapore. (2) Banking and financial services is a crucial part of the Singapore economy, is the highest value-added service industry. Today Singapore can so well developed and well famous in the world, these achievements are inseparable from the support of the banking and financial services sector. So Singapore in the future Continue the development of this sector. Build more and better service in the world, attract more foreign company to invention in Singapore. While keeping the good side and need to innovation, with digital media revolution the banking and financial services sector should innovation. To do that make this sector make more contribution in Singapore economy.

Utilitarianism – Act and Rule

Explain the differences between Act and Rule Utilitarianism Since it began, there have been two main exponents of Utilitarianism. They are Jeremy Bentham and J S Mill, and both of them base their own individual theories on the principle of utility, which defines something (an act, etc) dependent on if it achieves â€Å"the greatest happiness for the greatest number†. This makes Utilitarianism a relativistic and consequentialist argument, as it takes into account only the outcome of events rather than the act itself as means to determine whether it is good/right.Also it holds no absolutes – it takes the best interests of the greatest number of people no matter if the way of doing seems morally wrong. Bentham and Mill were both generally harmonious in their understanding that the general happiness of a human being is linked to their personal fulfillment of pleasure. Nevertheless, the two clashed when it came down to the understanding of what true pleasure is, and whether it holds different values under different circumstances. It was due to this that Bentham started Act Utilitarianism.Bentham thought that situations were to be treated completely differently to any and every other situation, and developed the Hedonistic Calculus as a means of measuring the pleasure and pain of those directly involved in it. The calculus consists of seven aspects which Bentham believed could answer to whether something is pleasurable/painful or not – they are Purity, Remoteness, Richness, Intensity, Certainty, Extend and Duration. It is possible for me to use an example to make this all seem clearer. There are five sadistic guards in a prison who don't like the new inmate and want to give him a roughing up.One can argue that the pain the inmate will suffer is huge (purity) but the calculus is focused on quantity rather than quality. Also, the happiness of the guards will be fulfilled due to their sadistic means of pleasurement (certainty) however, the guards mi ght get caught and sacked which in turn makes them sad in the end, but perhaps they don't then the pleasure of the guards outweighs the pain that the inmate faces and therefore under these guidelines I think that Bentham would say â€Å"yeah, go ahead† and allow the bullying and assault to happen.Bentham's democratic and egalitarianistic approach meant that he believed nobody's pleasures are greater than anyone elses, and that they are all equal so we can't say that they count for more. This meant that Bentham was purely focused on the quantitative side of the pleasure. It was here where Mill and Bentham came to a disagreement, as Mill however focused on the qualitative aspects of the pleasure, famously saying â€Å"it is better to be Socrates dissatisfied than a pig satisfied†. This meant understanding that there are differences that must be acknowledged between higher and lower pleasures.He thought that higher pleasures consisted of the intellectual aspects of humans rather than the animalistic, such as reading to further your knowledge, listening to fine music and painting art. The aforementioned animalistic pleasures (lower) derive from the physical side of life, such as eating, drinking and indulging in sexual acts. This approach can be seen as elitist by some, which means that full excellence can only be realised by the mature males of the upper class within society – natural amongst the Ancient Greek Philosophers that preceeded Bentham and Mill, such as Socrates, Plato and Aristotle.As advocator to Rule Utilitarianism, Mill's calculation method again differentiates from Bentham's hedonistic calculus. Rather than Bentham's quantitative approach, Mill looks at it in an alternative way, observing the various implications of the act. Mill's interpretation is that there are general rules within society that should be followed as they create the greatest happiness for the greatest good for all those in society. This at first does seem ver y logical, but then again it begins to defy the basis on which Utilitarianism's foundations are layed down, which is a relativist and consequentialist theory.And this is where strong and weak rules comes into the frame. Mill never onces says â€Å"must† as regards to the rules he would involve as he perceives his judgment upon whether something is good or bad or what should occur within a specific situation, which can be seen as his defence to remaining relativist, however a new term must be enforced to separate his understanding with the likes of a hedonist such as Bentham, hence the term â€Å"universalisability†.

Beer Company Segmentation Essay

Demographic: From the market analysis portion of the paper we already established that internationally, Anheuser is expanding both into the Asian and Latin American markets. But typically what segment of the market do they target specifically? Well currently, the company is making an attempt to target the female population. Michelob Ultra is being marketed in women’s magazines like cosmopolitan and other AB brands are placed on woman-focused channels such as Oxygen and Lifetime. Women however aren’t the only focus. With the recent focus being on FMB’s, the most consistent and continuous market has been the 21-27-age bracket, mostly college students. It’s Bacardi line of flavored malt beverages and the latest additions, Tilt and B-to-the-E agree with the lifestyle of the contemporary adult looking for innovative drinks that is suitable for a variety of occasions and is an alternative to beer. For the more traditional and patriotic consumer, Anheuser markets towards its US customers by boasting on the fact that it is the only American made beer. Geographic: Currently, Anheuser is a global enterprise with distribution centers in the U. K, Japan, Canada, and Spain. It holds a 50% market share in the U. S beer market and a 50% market share in Grupo Modelo, Mexico’s leading brewer. Anheuser Busch owns 27% stake in China’s number one brewer Tsingato and is pursuing Harbin brewery Group in China. Psychographics: The trend today is for people to lead healthier lifestyles and be more conscientious in the activities and interests that they partake in. This is ever so visible in the diet plans and low-carb phase that has emerged and has become dominant. To capitalize off of this Anheuser promotes its low-calorie beer to these individuals. Anheuser also places more emphasis on it flavored malt beers to appeal to its wine and spirit consumers and to compete in a changing environment where people lead highly social lifestyles by going to bars/clubs, shows, sporting events, etc. Sponsorships of the 2006 Fifa world cup, MLB and its 26 domestic teams and the Mexican national soccer team are an attempt to capture this segment of the market. Behavioral: â€Å"18-34 year old Hispanics are consuming Spanish and English broadcast media at nearly equal rates with Spanish-language television and radio outpacing English-language television and radio; * A greater percentage of young Hispanics shop at more store types than do young non-Hispanic adults; * Young Hispanics are more likely to be impulsive shoppers. They like to keep up with styles and will spend what they have to look younger — more so than non-Hispanics young adults; * Young Hispanic adults are heavy readers of magazines with lifestyle, entertainment, automotive and sports-focused titles taking the lead; * 18-34 year old Hispanic consumers are more persuaded by advertising in Spanish and are more loyal to companies with ads in Spanish. † (Hispanic business) The trend is for Hispanics to be trendsetters and innovators instead of followers/laggards so the pattern has been to market on a personal portfolio basis instead of brand-loyalty aspect. The younger generations tend not to be brand loyal but adoptive of the newest and trendiest innovations. The behavior marketing of Anheuser Busch is tailored to the Hispanic with events, in magazines, television stations and sporting events. It sponsors the 2006 Fifa World Cup, MLB and its 26 domestic teams and the Mexican national soccer team. Not only is the behavior of Hispanics evaluated but all of diverse nations. Anheuser promotes diversity in the workforce at distribution centers across the world to be familiar with the consumer behavior of all groups. Positioning strategies: Beer is always associated with negative stereotypes of death, drunken behavior, a male activity and many other bad connotations. The fun image of Anheuser Busch (more commonly known as Busch Gardens) land looks to change the appearance as a fun image for the family. Children at a young age will be familiar with the product and see it as user friendly because it is positioned as healthy and acceptable for everyone. The addition of the low carb line of beer also helps to suggest that the beer is also healthy and socially suitable. Product strategies: Anheuser Busch product strategy includes the eye catching 7ounce shrink-wrap bottle that comes in six colorful festive designs. Bud Light, one of the brands of AB, is including the addition of flavorful beer with Bud light Oranguatang and Bud light berry. It also introduced two new one of kind brews, Celebrate by Michelob and Brews Masters Private Reserve by Budweiser. Pricing strategies: To better target the Hispanic market, AB increase the Latino budget to more than 60 million dollars, which is 66% more than last year. The increase of national media spending will also increase by three times more than last year topping 3 million dollars. â€Å"While the domestic beer company has increased tactical price promotions this year on a specific market, brand and package basis to reduce price premiums versus competition, company executives confirmed that the company’s long-term pricing strategy continues to target increases at or slightly below the consumer price index. â€Å"(Forbes) Promotion strategies: As stated before the company is promoting its product to attract woman through woman-focused channels like Oxygen and Lifetime. In addition to becoming familiar through sponsorships of major sporting events, it promotes its products through marketing messages as the only American brewery that is still American owned with profits staying in the states. Miller Brewing Company Demographic: Many breweries realize the potential of the growing Hispanic market and Miller is no different. Especially important, 75% of the Hispanic population is under 45 years old- a prime age group for beer consumption. Hispanics are the most brand-loyal demographic among beer consumers. However this is not the only segment that it targets. Miller is tailored to the contemporary drinker minimum age 24. Commercials for products such as Miller Light show the masculine image of men in masculine environments. Most of Miller products are marketed in a way where they will attract the high-end buyer that will pay a little more and conscientious of high quality. While Anheuser Busch’s Bud Light targets the younger generation, Miller Light’s targets the older demographic with the minimum age being 24. A segment that has been omitted in the marketing strategies of many products not just the beer industry has been the homosexual population. Miller hopes to capitalize off this market to regain its position as No. 1 in the industry by targeting all areas of the market. Geographic: In July 2002 Miller Brewing Company merged with South African Breweries plc, making Miller a subsidiary of the #2 brewer in the world. It became the first international brewery to establish a presence in Central America. As its top competitor, Anheuser Busch, it is expanding into the Latin and Asian markets. Unlike most breweries, it doesn’t concede to a particular geographic segment of the market but intends to account for every beer drinker in every market. Psychographics: To further appeal to their No. 1 consumer the Hispanic market, Miller Brewing Company, promotes most of their products through Hispanic events such as sponsorship of Cinco de Mayo and sponsorships of World Cups. The Hispanic market is seen as the most brand-loyal and therefore is targeted so aggressively. The advertising has an effect on the psychology of consumer behavior through the emphasis of stating that their products are of higher quality. Males are attracted to the idea of a beer that places emphasis on the bravado of a product and their behavior is altered through male marketing. Behavioral: In a male-marketed item such as the high life products, you must target the behavior and activities of the typical man. Miller is the official sponsor of the National Football League. Most of the products are marketed on a brand loyalty basis so it sponsors everyday products to gain the familiarity with consumers (ex: Kraft, Frito-Lay, Gillette, etc). Positioning strategies: Miller positions its products for the loyal consumer to the more rebellious and daring drinker. The homosexual segment is seen as a daring segment because they do not adhere to the norm of today’s society. Miller Genuine Draft Light is seen targeted on the gay and lesbian network LOGO. Miller is big on letting it’s great taste speak for itself, as seen with it’s No. 1 product Great taste-less filling ads, and has been successful. Miller with Food: Taste for yourself summer campaign was used and was instrumental in increasing sales. Product strategies: As a company, you want to be seen as one of the top in your industry. Miller guarantees this by strategically placing Genuine Draft Light next to the number one competitive low-calorie brand. The confidence of the taste and quality of its products are so high that it implements the technique of sampling to capture new beer drinkers and convert them into loyal consumers. Another technique used for their products is space management which achieves more cooler and shelf space through long-neck N-R’s in 6-pack baskets and loose case, 6 and 12 pack cans, and 6-pack N-R’s represents the package mix consumers demand. The selling of recyclable plastic bottles which made Miller the first making it the first brewer to offer widespread distribution in plastic in the United States. The plastic bottles allow for a more transportable product that remains cold for the same length as aluminum. The only downside may come from recycling officials that argue that the brown plastic bottles do not recycle well with regular soda and water bottles and the cost for accommodation of these brown bottles would be unfeasible. Pricing strategies: To further place emphasis on the higher quality of products, it does not discount its products. It believes in a motto of â€Å"No Compromise,† to get a superior product you must be prepared to pay for it. Most of its pricing strategies are given towards the advertising efforts. Last year alone it spent 40. 1 million on Hispanic-targeted print and television advertising, more than any other advertiser in the alcoholic-beverage category. Promotion strategies: Promotion of Miller products is heavily dependent upon the ever-growing population. SAB Miller signed a 100 million deal with Univision Communications, the largest Spanish language broadcaster in the U. S. It includes sponsorship of programs, product placement and commercial time on Univision’s radio, cable and broadcast networking properties. Miller realizes that all marketing efforts can be targeted at the older segment so it looks to work with major record labels and will sponsor preview parties for new album releases for popular artists. Comical commercial advertisements for Miller Light’s (Good Call) also attract the younger market. Promotion also comes from its virtual online game â€Å"Miller beer runner. † â€Å"The introduction of the Miller game came within days of Anheuser-Busch, the colossal corporation who brought the famous slogan â€Å"king of all beers† to Budweiser and its Bud family, pulling their funding for a game called â€Å"Bud pong. † After discovering that many people, especially young adults, were using beer during the game instead of water, as directions specified, they axed the marketing ads and funding for the game. â€Å"(FordhamObserver) In no way is the company promoting under-age drinking/misconduct and stands by its slogan â€Å"Live Responsibly† to promote drinking in moderation. Molson Coors Brewing Company. Demographic: Coors Brewing company has 40 different brands which appeal to consumers all over the world, specifically in United States, Canada, United Kingdom, and Brazil. In the U. S Coors light is its number one brand which is targeted more towards the young adult drinkers. Molson Dry is a substitute for Coors light in Quebec, the company is spending more money in advertising this product in order to make it as appealing as Coors Light is in United States. In the United Kingdom lager holds most of the market share with beer brands such as Carlin and the introduction of the new Coor’s fine lite beer. As most beer companies recognize the potential in the Hispanic community, Coors thrives to gain market share within the community by offering donations and scholarships to the Hispanic Association of Colleges and University. Molson Coors objective is to get the â€Å"Hispanic Community to adopt the brand, not just try it. † Geographic: On February 9th, 2005 Coors joined forces with Canada’s leading brewery Molson making them the 5th largest brewery by volume. This merge has presence in seven of the top either beer markets which include U. S, U. K, China, Mexico, Russia, Brazil, and Japan. Molson Coor’s holds 18. 5% market share in the United States and 21% market share in the United Kingdom. Currently it’s continuing to grow Coors light in China and other Asian markets. Psychographic: Molson Coors is always looking for new ways to attract consumers, and one of the most efficient markets is to attract people who watch their carbohydrates. In the U. S and other markets Molson Coors has No. 2 low carb beer to attract these consumers. As the craze for lite beer and low-carb beer increases, Molson Coors will keep bringing out new products for their consumers. Molson Coors also targets consumer through activities such as sports. In the U. S Coors light has the biggest sponsorship with NFL in order to promote their product. Also in the U. K whenever a consumer thinks about soccer they associate it with Carling, United Kingdom’s No. 1 lager. Behavioral: In order to make consumers familiar with their products, Molson Coors targets them through their everyday habits for example Coors light portrays the image to young adults that drinking Coors light is cool and socially acceptable. Because of this Coors light has a dominant market share amongst college students rather than Miller and Budweiser. In order to gain customer brand loyalty from most consumers Coor’s light always promotes or sponsor’s programs which are liked by consumers with different taste. Place (Distribution) Strategy: Molson Coors is always looking for new ways to communicate with its distribution channel. Recently in an attempt to increase sales Molson Coors has added more staff and applied more resources across the three largest channels Grocery Stores, Liquor Stores, and Convenience stores. Molson Coors also created a channel marketing team to develop customized promotions aimed at addressing each customer’s unique needs. Product Strategy: Molson Coors strategy as a whole is to provide high quality products using high-quality ingredients. In order to compete in the market a company has to always keep coming out with new products to evolve with the taste of the consumer. Molson Coors not only does that but also promises its consumers that the product is kept cold from packaging to delivery to retail. In the U. K the company introduced two new products called the Kasteel Cru, which is a fine imported lager brewed in Alsace France and C2 which is Carling’s new 2 percent alcohol by volume lager. In the U. S Molson Coors introduced its new low-carb beer called Aspen Edge and to make Coor’s light more attractive now consumers can buy it in new 8 oz cans. Pricing Strategy: Molson Coors is trying to cut cost and provide more value to its share holders by planning on cutting down the advertising budget. Last year alone Molson Coors spend 300 million dollars on advertising. Another method which Molson Coors used to cut costs is by reducing the number of suppliers, and building more strategic value added relationship with their vendor-partners. Promotion Strategy: In order for a company to come out on top it has to attract it’s consumers through promotions and discounts. Molson Coors promotes its products by being involved in many charities as well as Non-Profitable programs such as the Deaf Awareness program, Alcohol program and policies such as â€Å"21 means 21. † In Canada the company was involved in promoting an event called the Coors Light â€Å"Trauma Tour† which included music and action sports. In Puerto Rico the company is trying promote its product by being more involved in community programs. Pabst Blue Ribbon Beer Demographic: Pabst is one of the very few brewing companies that does not own a brewery. Instead it negotiates deals with other breweries such as Miller to brew its products while maintaining ownership and marketing rights of its brands. Pabst has a 3. 6% of the market share. Pabst Blue Ribbon is mostly popular amongst urban hipsters and this brand is being adopted by older generation X, and younger generation Y in Portland. In the U. S Pabst is starting to become more popular amongst professional and semi-professional snowboarders. Pabst is also being used by people who do gallery shows in order to portray and image that its time to get back to the basics. Overall Pabst uses a strategy which doesn’t involve cash but it involves customer use of the product. Geographic: Pabst has about 3. 6% market share in the U. S and about 2. 5% market share in Portland. Amongst many brands Pabst Rainier beer is more successful in the northwest. Overall in the Unites States Pabst grew 25% more in 20 different states. Psychographic: Pabst which has history associated with its name is beer for older people. The beer is acquired more with taste and consumers who use to drink Pabst in the old days have started to drink it again making them bran-loyal. Behavioral: Pabst is also considered a blue-collared beer and is targeted towards blue-collared workers. Since Pabst is the oldest brand there is customer loyalty from the older baby boomers that drank it. Place (Distribution) Strategy: Now that Pabst is trying to increase its sales in the United States as well other countries it has created highly customized retailer specific programs. Pabst Blue Ribbon has also convinced a lot of important chain grocery stores to carry their product.. Product Strategy: Pabst let’s its customer decide how they want their beer served. They haven’t done a package redesign in the last 10 years. The only change they have made in their product strategy is that they serve Pabst in bottles now. Pricing Strategy: Pabst was always known as the low cost beer. They keep their prices low by not spending money on advertisement; instead they let word of mouth do the job. Promotion Strategy: Pabst does very little promotions in order to cut cost and save money. Among the few promotions which they do have, they offer cash payments to rowdy bike messengers to drink their beer. Pabst is also trying to come out with new promotions in Portland because they see a substantial growth market there. Another way Pabst promotes is by giving away their beer free to those who use it as a advertising for their own retail shops. References http://www. usatoday. com/money/industries/food/2005-08-08-bud-tilt_x. htm http://www. hispanicbusiness. com/news/newsbyid. asp? id=12515 http://www. forbes. com/execpicks/prnewswire/feeds/prnewswire/2005/05/25/prnewswire200505250915. PR_NEWS_B_MWT_CG_CGW010. html http://www. anheuser-busch. com http://www. rocketink. com/Miller%20speech. pdf http://www. themorningsun.com/stories/041005/bus_beer. shtml http://www. duluthsuperior. com/mld/duluthsuperior/12213156. htm http://www. realbeer. com/news/articles/news-000738. php http://www. fordhamobserver.com/media/paper827/news/2005/11/10/Features/Weighing. In. On. eer. Games. Marketing. Strategies. And. Their. Effects-1051629. shtml? page=2 http://www. coors. com/2004_AnnRpt/uklager. asp http://www. adamsbevgroup. com/bd/2005/0510_bd/0510ber. asp http://www. molsoncoors. com/webcast/documents/Q1_2005_Webcast_Transcript. pdf http://sixmile. clemson. edu/pbr. htm http://www. fastcompany. com/fast50_04/winners/stewart. html.

Analysis Of The Documentary The Plague - 1558 Words

Kishan Desai HIST 101-001 Winter 2017 The Plague The Plague Documentary Review The documentary focused on the black plague. The plague was a deadly bacterial disease which devastated Middle Age society. The documentary showed how the disease originated, how it spread, and the effects of it on society then and after. The plague started in the east with the Mongols and moved to west through trade with the Europeans. It then spread through fleas on rats on merchant ships in Europe. The disease had beginning symptoms of just fever, chills, and high temperature like the flu today then it escalated to buboes which are large swelling colored whelps on the body. The people started to spread the plague easily because of the disease’s highly†¦show more content†¦The video was not formatted very well which made it very hard to follow. The names of some of the scholars were cut off. The quality of twenty five percent of the documentary was horrible because of very high pixilation which made it almost unwatchable. The documentar y was also hurt by the repetitive scenes it kept replaying when there was someone speaking. The documentary appealed to logic when the pope at the beginning of the film had full-fledged trust in God to make sure the plague did not affect him. The pope at the time was a higher power than kings at the time. He slowly as more people started to die started to lose trust. He started to listen to his personal surgeon and at one point was in his palace with fires all around him to protect him from the plague. He eventually would flee to his country side estate much like the rest of the nobility. They slowly tried to convince you that if even the pope is starting to question God, then imagine the people fright. The documentary appealed to emotion when it showed King Edward the Third’s daughter happy about her marriage. She was portrayed as a beautiful, happy princess set to be married and was vacationing on her way to meet your fiancà ©e. She was the most heavily guarded woman in al l of Europe. The plague killed her before she met her fiancà ©e. The filmmakers did a good job of convincing the audience that even armies could not stop the wrath of the plague. The documentary appealed to prejudice whenShow MoreRelatedSusan Sontag, Illness As Metaphor, And AIDS And Its Metaphor1128 Words   |  5 Pagesto date, AIDS, a real modern-day plague. However, when analyzing the terminology and metaphors discussed during the AIDS epidemic, many academic scholars such as Susan Sontag view the conversation around AIDS as a plague as counterproductive. This view is clear when reading Sontag’s essay, Illness as Metaphor and AIDS and Its Metaphor, where a reader can interpret that nations failings while handling the epidemic was caused by a negative perception of the word plague. 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They come to some cities such as Chicago, Washington D.C., Minneapolis, New York City in U.S., Madrid in Sydney and Sydney in Australia (CIC), and they are put themselves in a bigRead MoreAnti Semitism On France Before, During And Post Dreyfus Affair2837 Words   |  12 Pagesstuck to their religious roots and have not given up on their culture or their beliefs in spite of risking violence and hatred from many cultures that they live amongst. In France especially, the history of anti-semitism stems back from the Black Plague of Europe and rose and fell depending of the emotional standing of the people of the country and different times. This paper will discuss the history of this anti-semitism in france, the historical events that caused much strife for the jewish peopleRead MoreRecoveri ng The Indigenous Past : The Mandan People Who Lived And Still Breathe At The Heart Of The World1866 Words   |  8 Pagesthe U.S. Corps of Discovery in 1804. In particular, Fenn consciously keeps the narrative on these two individuals rather than their Euro-American counterparts, specifically how Chief Good Boy took the â€Å"lead in forging order from [the] chaos† of the plague, and how Sheheke-shote negotiated with Lewis and Clark and accompanied them back to Washington DC, where he met with Thomas Jefferson (p. 165). It is here that Fenn again reveals a knack for not falling into the proverbial trap of resorting to theRead MoreCrimes and Misdemeanors2572 Words   |  11 Pagesverbally involves the use of eyes to symbolize our perceptions on how we see the world, and how people do not see themselves and events the way others may see it. Although there are several elements, characters, and events worthy of an individual analysis, this paper will concentrate on how Alle n s film represents eyes to unveil hidden truths. To illustrate the use of eyes in this film I will investigate its role in the lives of Judah, Cliff, and Rabbi Ben. Keep in mind that all four of theseRead MoreBrazil: Environmental Problems and Solutions.2094 Words   |  9 PagesBrazil, they cut down vast swaths of forest to clear land and plant the crops they would need to survive in their new land (Rich, 1999). This practice has continued over the years in various incarnations, but as a rate that is unchecked. In the documentary film Carboneiros, filmmakers expose the devastation inflicted on Brazils hardwood forests by peasants who burn down the trees in order to sell charcoal for a living. Carboneiros deftly portrays the dilemma that characterizes almost all of BrazilsRead MoreHealthcare Reform: A Look at the Kaiser Permanente Model2478 Words   |  10 Pagesgone to a national system has never gone back. Looking at our GDP in comparison to other countries that have nationa lized healthcare can paint a fairly clear picture of this. The figures of percent of GDP on healthcare expenditure presented by documentary film correspondent on healthcare issues and reporter, Thomas R. Reid, in his book The Healing of America (2005) are as follows: USA 15.3%, Switzerland 11.6%, France 11.1%, Canada 9.8%, Sweden 9.1%, UK 8.3%, and Taiwan 6.2%. In all of these countriesRead MoreThe Innocence Project3514 Words   |  15 Pagesthrough these cases from global problems like poverty and racial issues to criminal justice issues like eyewitness misidentification, invalid or improper forensic science, false confessions and Government Misconduct cannot be ignored and continue to plague their criminal justice system . * Eyewitness misidentification: Is the single greatest cause of wrongful convictions nationwide, playing a role in more than 75% of convictions overturned through DNA testing .While eyewitness testimony can be